Dear Golf Channel Family,
Just a few days into June and we have already accomplished quite a bit including kicking off our Pace of Play Month, producing our second edition of Golf's Longest Day, and welcoming 52 new employees to the Golf Channel Family with two acquisitions within our GolfNow portfolio. This is all built upon our momentum from May, which was the most-watched May in the history of Golf Channel and our fifth straight most-watched month in 2013. Additionally, Golf Channel's digital portfolio continues to set new records with our most-clicked May, as well as record success for Golf Live Extra, Golf Channel Academy App and our mobile platforms.
Congratulations to the more than 150 of you who were deployed across the country for yesterday's U.S. Open sectional qualifiers and our 17 consecutive hours of coverage dubbed "Golf's Longest Day." This special day, full of compelling stories that make up an important piece of the fabric of our national championship, is becoming a signature piece of NBC and Golf Channel's overall coverage of the U.S. Open and we could not have accomplished it without all of your hard work.
Our ongoing momentum and commitment to quality has brought us a strengthened voice within the game and with that voice also brings responsibility. I take that responsibility seriously. This is why at our Town Hall meeting last fall we outlined a new company goal - a goal to help Grow the Game.
Since then many of you have been working to achieve this goal and we have several comprehensive projects that are coming to fruition now: helping to make the game more enjoyable by speeding up play and helping golfers and golf courses better utilize technology. Saturday began Pace of Play Month, an effort led by Geoff Russell for more than a year, including a partnership with the USGA, a National Golf Foundation research study, and a full content plan themed "Pick Up The Pace: It's About Time" that is now on-air and online.
We will draw on the strength of our many platforms during Pace of Play Month, including GolfNow and its nearly 2 million registered users and 5,000 member golf courses. GolfNow will promote faster play to golfers and golf courses, including highlighting courses using unique strategies to improve pace of play. GolfNow.com also has launched "Play. Fast.," encouraging faster play, and "Play. Nine.," encouraging nine hole rounds.
While many of us were focused on producing compelling content yesterday, our GolfNow leadership team was welcoming to our family two new companies, BRS Golf and Fore! Reservations, which provide tee sheet software to help golf courses better run their businesses. These complementary platforms will integrate to make GolfNow a seamless, end-to-end solution for golf courses to provide best-in-class technology and the most engaging experience possible for golfers. GolfNow has seen tremendous success with its golf course partners using technology and now can work more directly with golf courses to help grow the game.
BRS Golf is a Belfast, Northern Ireland-based company that has developed a web-based tee sheet and booking management solution for hundreds of courses across Europe. And Fore! Reservations, located in Chicago, is an electronic tee sheet provider and point-of-sale system software developer for golf courses across North America.
With these acquisitions, we welcome 52 new employees who share our passion for the game to the Golf Channel family and the GolfNow team. Brian and Rory Smith, founders of BRS Golf, and Harry Ipema, founder and CEO of Fore! Reservations, will be joining GolfNow under the leadership of Jeff Foster and Will McIntosh. As GolfNow integrates all of the businesses, the team will focus on the opportunity this technology presents to help grow the game.
As an engine that can help fuel the growth of the game, we embrace ideas like using our voice to help speed up play, helping golfers and golf courses better use technology, and showcasing one of the most unique days in sport to help Connect the World to Golf. The idea of covering Golf's Longest Day started with a brainstorm from news director Matt Hegarty, and in two years it has developed into a project in which we all can be incredibly proud. Keep innovating and sharing ways to help grow the game. Please send ideas to Momentum@GolfChannel.com.